The objective of competition law is to fight unfair competition, i.e. anti-competitive advertising measures, incorrect or misleading information, trade libel and similar non-performance-related market behaviour. Businesses established in the market therefore oftenfollow up on their competitors' infringements, in order to prevent disadvantages.

Protection under trademark law for company and product names, symbols and content, designs or technical inventions as well as the protection of intellectual or artistic property rights is a highly sensitive area in which comprehensive legal safeguarding is indispensable. Should similar products already exist in the market or should you fail to protect your trademark in good time, there is a threat of written warnings and cease-and-desist law suits, which may easily endanger the good reputation of your name, your company or your product.